Changing to Succeed
Today, retail business faces two big challenges: growing customer expectations and new types of IT tasks. Many people who buy and compare goods in stores, both online and through mobile devices, expect retailers to provide fast and consistent 24/7 service across all channels. If an organization cannot meet these expectations, it will fail. A sustainable competitive advantage in the market can be achieved only through a deep understanding of consumer demand, as well as transparent process control throughout the entire company
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